News by Luke Jones on Tuesday July 01, 2014.
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When Samsung revealed last week that its second quarter earnings would be disappointing, I argued that the company's response would be to carry on as normal and release smartphones at a rapid rate. Not wanting to pat myself on the back (oh go on then) it turns out I was right as the Korean juggernaut announced four new handsets this week.Samsung's war against Apple for smartphone dominance has always been a case of Cupertino's few against Samsung's many. It is a strategy that took Samsung to the top of the mobile world, a fight built by sheer numbers and some would say market saturation. While Samsung's profits tailed off (the company still raked in $8.2 billion) recently, it is a model that served the company well. The electronics giant announced the Galaxy Core 2, Galaxy Star 2, Galaxy Ace 4 (called the Galaxy Trend 2 in the UK), and Galaxy Young 2 on Monday. As the names suggest, these handsets are all sequels to existing Samsung smartphones, while each is a budget or mid-range Galaxy. The Galaxy Core 2 is the pick of the bunch with its mid-range aspirations and like the other devices launched yesterday it takes the Galaxy design language and waters it down somewhat and comes with a smaller screen. Of course, those looking for flagship specs should stick with the Galaxy S5 or Note 4, but the Core 2 does look like a solid mid-range effort for those operating on a tighter budget. It boasts a 4.5-inch 720p display and 1.2GHz quad-core processor, while it is available in 8GB or 16GB storage versions, both of which have expandable storage up to 64GB. The Ace 4/Trend 2 packs a 4-inch display and comes with either a dual-core 1.2GHz or dual-core 1GHz processor, while the Young 2 and Star 2 both have single-core 1GHz processors with tiny 3.5-inch displays. All of the handsets will run on Android 4.4 KitKat. Samsung has revealed no pricing details yet, but we suspect none of the devices will trouble the wallet too much, while at least the Young 2 and Star will largely be ignored with infinitely better budget options now available. source: Samsung
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at Glamorgan University before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news.