News by Luke Jones on Friday June 27, 2014.
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There has been plenty of talk recently about the demise of Google's Nexus brand, but the company has today quashed the idea by saying it is "still committed to Nexus". There has been a chain of events leading up to Google's I/O event this week that hinted that the company may be ready to call time on its own hardware brand in favour of something else.It was interesting that LG said it did not know anything about a Nexus 6 smartphone, quite an admission as the company built both the Nexus 4 and 5. Considering the sixth iteration would be set to land later in the year, we thought LG would already be closing in on mass production. This was seen as further confirmation that Google would let Nexus go, although obviously it could just be that LG was either not telling the full story or is not the manufacturer of choice for the Nexus 6. It was thought Google's Android Silver product would replace the Nexus line, with Mountain View currently working on the project, ironically with LG said to be building a device for early 2015. However, it could be that Android Silver will be folded into the Nexus brand or that Google may just have two hardware lines. Dave Burke, Android engineering and Nexus program lead at Google told ReadWrite that Nexus would be going nowhere. "People just get excited by concepts and forget why we do things ... We are still invested in Nexus...People have been commenting about Nexus because there is something else and they think that means the end of Nexus. That is the totally wrong conclusion to make ... When we are working, there are sort of two outputs. We're building a Nexus device and we?re building the open source code. There is no way you can build the open source code without the phone or tablet or whatever you are building. You have to live and breathe the code you are developing. You can't build a platform in the abstract, you have to build a device (or devices). So, I don?t think [Nexus] can or will ever go away. And then, I think Nexus is also interesting in that it is a way of us explaining how we think Android should run. It is a statement, almost a statement of purity in some respects. I don't see why we would ever turn away from that, it wouldn't make sense." Burke is clearly admitting that there is something else in the works, whether that is Android Silver or another project remains to be see. Regardless, it seems that Nexus will be around for some time yet while it does seem silly to think Google would throwaway several year of brand building with the hardware line. So, now we can all start speculating about the Nexus 6 smartphone, who build it, and when it will be released. source: Android and Me
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at Glamorgan University before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news.