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Google announces Android One as a way to introduce more affordable phones with Google software


News by Andrew Kameka on Wednesday June 25, 2014.

cell phone news · andrew kameka

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Google makes software, manufacturers make phones. The divided partnership between the two sometimes leads to subpar products or good products hampered by lengthy delays, but Google is working to combat that with a new standardization process called Android One. The effort is meant to make it easier for companies to develop higher quality affordable smartphones based on a reference device created by Google that also uses software developed and maintained by Google.

Android One is geared for developing markets, so the first partnership will appear in India. Google plans to work with Micromax, Karbonn, and Spice to create smartphones each company will sell. The phones will have features relevant to the market, including Dual SIM cards, microSD cards, 4.5-inch displays, and FM Radio. The phones will not be cheap entry level devices but will instead follow the Moto G approach of balancing affordability with power. All three models will be based on a reference design that Google uses to standardize components and build materials. More information will be share at a later date.

 
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Andrew Kameka
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.

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