News by Andrew Kameka on Thursday June 19, 2014.
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T-Mobile customers who have plans that limit how much 4G LTE data they can use will no longer have to curb their listening habits because the company has announced that the "top" streaming music services will no longer count against those data caps. T-Mobile has changed its policy so that customers can play an unlimited amount of music from top streaming apps like Pandora, Spotify, iTunes Radio, Slacker Radio, iHeartRadio, and Rhapsody. It has also added Samsung's Milk Music to the list and given customers a chance to vote on which apps will be next to the list. Google Play Music is currently leading the vote by a substantial margin.
It would probably make a lot more sense for T-Mobile to stick to its guns about "freedom" and just whitelist all of the apps currently up for vote, but that would be too logical, and it would also miss out on a chance to promote the network on social media as fans try to get their favored service added. Amazon Prime Music, Beats Music, Tune In Radio, Sirius XM, and Xbox Music are the other companies trailing Google Play Music.
T-Mobile has also partnered with Rhapsody to create UnRadio, a bundled version of the app that offers free music streaming with unlimited skips and no advertising breaks for Simple Choice Unlimited Plan subscribers. T-Mobile's unlimited data subscribers would effectively get free music streaming, but all other customers would have to pay $4 per month. UnRadio lets users store up to 25 songs offline and create playlists, but it will mainly work as a Pandora alternative that doesn't cost users money.
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.