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Amazon and BlackBerry cut deal to bring more Android apps to BlackBerry 10

News by Andrew Kameka on Wednesday June 18, 2014.

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The Amazon Appstore will appear on BlackBerry 10 handsets as part of a new licensing agreement reached between the largest online retailer in America and the most storied but struggling smartphone manufacturer in Canada. BlackBerry today announced that it has reached a deal with Amazon to load the Amazon Appstore onto its BlackBerry 10 smartphones. The move will bring more than 240,000 Android apps to BB10, which is designed to be capable of running Android.

BlackBerry has tried to use Android as a selling point to fill gaps in its library since the release of BB10 in January 2013, but the company never managed to attract as much developer interest on its own platform or convince enough developers to port their apps and distribute them on BlackBerry. Joining with Amazon, which has had its own struggles with building an app library comparable to that of the Google Play store, will decrease the amount of apps that potential customers must forgo when purchasing a BlackBerry Z30. For instance, this deal will finally bring Netflix and Candy Crush to BlackBerry users.

The Amazon Appstore will debut on BlackBerry handsets with the debut of BB 10.3 this fall. It will support the same Coins and Free App of the Day setups currently seen on Android. BlackBerry also promises to continue maintaining BlackBerry World, so users will be able to choose between native applications or Android apps.

source: BlackBerry

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Andrew Kameka
Andrew is based in Miami, Florida.

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