News by Andrew Kameka on Tuesday June 17, 2014.
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We already know that Amazon is set to announce its first ever smartphone this week, and the company prepped for the launch by beefing up the Amazon Appstore. Now we know which carrier will be the first and only company to offer the device.
AT&T will be the exclusive carrier of the upcoming Amazon smartphone, reports to the Wall Street Journal. Sources close to the deal say that the phone will only be available at one carrier, breaking a trend of companies releasing their devices at all four major carriers. Since 2012, Samsung, HTC, and LG have all worked to have their flagship devices released on all carriers in order to reach more potential customers and increase sales. Nokia has been the rare exception because none of its phones made it all carriers without some modification that made them unique to that carrier.
Partnering with AT&T will allow Amazon to enter the smartphone industry with one company and share the costs of advertising and receive more attention. AT&T seems to be the ideal partner because the two companies already have a deal for AT&T to supply the wireless network used AT&T is already the preferred network operator for the Amazon Kindle devices with 4G connectivity.
Amazon is expected to add more details when its phone debuts tomorrow.source: The Wall Street Journal
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.