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Next up for BlackBerry - "phablets"

News by Andrew Kameka on Wednesday June 11, 2014.

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BlackBerry CEO John Chen is focused on making its enterprise business stronger than ever and promoting the Z3 in Indonesia, one of the company's best performing markets. The next project the company would like to pursue is a device with a very large display.

In an interview with the Jakarta Post, Chen stated:

"If we will do another thing, we will probably go to phablet. I think if you look at our strategy and if you look at where the market goes, there is definitely a good market for something between a phone and tablet. I think the phablet could be early, the tablet is already late. That is not a bad thing, because you can bring new technology. But, if I have the opportunity I will go to phablet...we will build what the market wants."

No one would be surprised to see BlackBerry pursue a smartphone with a large display. Phone manufacturers have increasingly pushed the boundaries of what is considered a "big" phone to the point that 5-inch displays are considered normal and 4.7-inch displays are featured in "mini" phones. BlackBerry has struggled in the consumer market, but enterprise workers might flock to it as well. Having more room to operate would be a welcome change for many workers, so a device that blurs the line between smartphone and tablet could be something worth pursuing.

source: Jakarta Post, via: Mobile Syrup

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Andrew Kameka
Andrew is based in Miami, Florida.

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