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The LG G3 is not really metal because that would have made the phone too expensive

News by Andrew Kameka on Tuesday June 03, 2014.

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When LG announced the G3 last week and trumpeted its metallic skin, it briefly made it seem as though the latest Android smartphone had joined HTC as one of the leading devices with a metal body. However, we soon learned in our hands-on video, that the G3 is really metal-ish. The body of the phone is still plastic but it has a "metallic film" layered on top of it to simulate metal. The texture of the device is strange and doesn't provide the same luxurious touch as an iPhone 5S or One M8, but it does offer something much more preferable to the slimy plastic texture of previous LG smartphones.

LG says opting for a metallic film rather than a full body was necessitated by costs. Had the company chosen to build a G3 with real aluminum rather than a synthetic metal film, the device would cost significantly more. In an interview with Trusted Reviews, Chul Bae Lee, LG vice president of Mobile Design, defended the decision as a cost-saving measure. "If you could charge $300 more for the phone, maybe we could make it metal," Chul said.

Chul's comments are interesting because we don't even know the price of the G3 yet. Apple and HTC have both built expensive devices composed of aluminum; if they're able to use metal and still price the phone to attract buyers, couldn't LG have done the same? The LG G3 does have some potentially expensive components like a Quad HD display, but until we know how much the full device costs, it will be hard to argue against the notion that metal was out of the question.

source: Trust Reviews, via: Phandroid

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Andrew Kameka
Andrew is based in Miami, Florida.

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