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Motorola contest reveals Moto 360 price

News by Andrew Kameka on Wednesday May 21, 2014.

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Moto 360
Moto 360

Motorola has revealed that the Moto 360 has Android Wear, Google's new wearable OS, and showed glimpses of what the smartwatch will look like. However, it hasn't shed any light on price - until now. In a contest seeking design ideas for Moto 360 use cases, the lengthy rules document expresses that the grand prize of the contest is a Moto 360 (ARV $249). "ARV" is commonly used in sweepstakes and contests as Approximate retail value, the estimated worth of a non-cash prize. It's required because you may have to pay taxes on some contest prizes, so companies must reveal how much the prize is worth. The ARV doesn't necessarily guarantee that the Moto 360 will cost $249 (that word 'approximate' means they have to get it close but not exact) but it's a very good guide for what to expect.

A previous rumor suggested that the Moto 360 would cost 249 euros (US $340) but that price may be unique to the EU market and include the VAT that could raise costs. Whatever the case, it looks more likely to cost US $249 based on the more reliable estimate from Motorola's contest. The contest runs until June 24, the day before Google I/O kicks off, so expect to see more release date information or at least confirmation of the price at that time.

source: Motorola (Google Drive), via: Droid Life

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Andrew Kameka
Andrew is based in Miami, Florida.

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