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Google hands over the keys to Google Glass by appointing marketing exec as head of the project

News by Andrew Kameka on Friday May 16, 2014.

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Google has taken a rather unique step to prepare for launching Google Glass. Rather than stick with the engineer who has lead the project, Google has turned to a fashion and marketing expert to head its wearable computer venture. Google has announced that fashion executive Ivy Ross is the new leader of Google Glass, a move that might seem odd at first but makes sense in light of Google's stated intention for Glass.

Since its public debut, Google Glass has been viewed as a geeky accessory that only the tech crowd would wear. There have also been serious questions raised about privacy. Google will have a hard enough time dealing with the privacy issue but it also needs to position Glass as something everyone will want to or at least feel comfortable wearing. Ross has the experience in design and marketing, and that experience may be what Google needs going forward. Here's Ross greeting later posted to Google+

My name is Ivy Ross, and I?m excited to be joining Google on Monday, May 19 to lead our Glass efforts. With your help, I look forward to answering the seemingly simple, but truly audacious questions Glass poses: Can technology be something that frees us up and keeps us in the moment, rather than taking us out of it? Can it help us look up and out at the world around us, and the people who share it with us? I have spent my career--Calvin Klein, Swatch, Coach, Mattel, Bausch & Lomb, Gap and, most recently, Art.com--at the intersection of design and marketing, trying to answer questions like this in different ways, for different products. But Glass is especially cool, as no one has really tried to answer them with a product like this before. That?s our job, Explorers! I'm just getting started on Glass, but, because of all of you, and your thoughtful and smart feedback, I feel like I have an incredible head start. And I look forward to learning even more from you, and experiencing Glass together.

source: Google

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Andrew Kameka
Andrew is based in Miami, Florida.

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