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T-Mobile pulls a J-Lo, announces Hispanic-targeted cellular service with Univision

News by Andrew Kameka on Thursday May 15, 2014.

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Spanish-language media conglomerate Univision and T-Mobile, the fourth-place carrier in the United States, have announced that the two companies will partner to launch a wireless service provider geared towards attracting Hispanic-American consumers. The Univision Mobile service will be an MVNO that operates on T-Mobiles network beginning May 19.

Unlike Viva Movil, the Latino-specific carrier that Jennifer Lopez launched in partnership with Verizon last year, Univision Mobile will not open any store fronts. The service will be sold at 1,800 Walmart locations and 6,000 authorized retailers that will operate independent of the company. The plans offered are identical to the contract-free plans T-Mobile already sells in Walmart. They include:

- Unlimited talk and text for $30 per month
- Unlimited talk, text, and web for $45 per month (3G speeds capped at 2.5GB per month and then throttled to 2G afterward)
- Unlimited talk, text, and web for $55 per month (4G speeds capped at 2.5GB per month and then throttled to 3G afterward)

The unique aspects of the plans are the inclusion of unlimited texting to 200 countries, including many in Latin America. Customers will also get 100 minutes to call mobile and landlines in eight Latin American countries. All plans also include access to media content, apps, videos, and behind-the-scenes footage from Univision's radio and TV shows. That's a nice perk, but will it be enough to make someone choose a wireless carrier for that reason?

UPDATE: these are countries that support 100 calling minutes

- Mexico
- Colombia
- Dominican Republic
- Peru
- Venezuela
- Panama
- Costa Rica
- Chile

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About the author

Andrew Kameka
Andrew is based in Miami, Florida.

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