News by Andrew Kameka on Wednesday May 14, 2014.
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Isis, the mobile payment solution supported by three of the top carriers in the United States, today announced some interesting numbers about its business, chief among them being a sudden explosion in adoption. According to CEO Michael Abbott, Isis has averaged 20,000 activations per day over the past 30 days. That's double the growth rate from the prior month, showing that more consumers are activating the NFC-based payment solution included in their device.
Since AT&T, T-Mobile, and Verizon tapped Isis as their preferred method for mobile payments, the mobile wallet went through a drawn-out beta period until its national launch last November. The payment processor was originally available only in three cities, and it still hasn't reached ubiquitous status, but the list of supported venues has grown. Some companies haven enticed customers with deals, such as Jamba Juice giving a free smoothie per day to customers who pay with Isis. However, only a few of the many Jamba Juice locations in my area participate in the offer, which might explain why the promotion that was originally designed to run from November 2013 to April 2014 is now expected to run until later this fall.
There's still a lot of ground left to cover, but Isis claims it's attracting new partners and plans to launch more deals to reward people who use the mobile wallet. At the moment, 68 devices are compatible. All but one of the four major carriers (Sprint) support Isis, and the app comes preloaded on 14 smartphones.
I've asked Isis for more data that might help track its growth over time but the company declined to share any specific information.
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.