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Sony's smartphone division is trending upward while the rest of the company reverses

News by Andrew Kameka on Wednesday May 14, 2014.

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Sony Xperia Z1s
Sony Xperia Z1s

While the overall Sony business is facing hard times with another loss in its yearly financial report, Sony at least has good news in terms of smartphone sales. Sony today announced that in the fiscal year that ended in March, it sold 39 million smartphones. That's up from the 33 million smartphones sold during the previous year. The "significant increase" of a 29.6 percent year-over-year improvement in smartphone sales was one of the few bright spots in Sony's report, which saw the company lose 128.4 billion yen (US $1.25 billion). The launch of the PlayStation 4 also helped, but selling off its VAIO PC division to focus on mobile products has created some unfavorable costs.

The average selling price of Sony smartphones also increased last year. The growing strength of its smartphone division has caused Sony to estimate that it will sell 50 million units this year. That's an ambitious jump in performance that would represent a 51.5 percent increase over a three-year period. Though Sony still expects to lose money because of weaker performance in other areas, its Xperia division seems to be trending upward.

source: Sony (PDF)

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Andrew Kameka
Andrew is based in Miami, Florida.

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