News by Andrew Kameka on Thursday May 08, 2014.
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Samsung has announced that it has replaced Chang Dong-hoon, head of design for mobile devices, with the vice president of mobile design, Lee Min-hyouk. The shift comes at a time when Samsung has faced widespread criticism for the design of the Galaxy S5. Though MobileBurn's review says the Galaxy S5 is an impressive device for its wide-range of capabilities, the hardware is merely safe and acceptable rather than impressive. Other critics have been much harsher, such as the Wall Street Journal calling the perforated back of the phone a "Band-aid" and the New York Times saying it is inferior to the iPhone 5s in "just about every major measure."
The disappointing reviews, especially from major press outlets, probably won't affect sales too much considering that Samsung is routinely hounded for its external hardware. However, Samsung has chosen to go in another direction by appointing Lee, who designed the first Galaxy series of phones, as the new head of design for mobile products. With Lee taking over, there won't be a drastic departure in design any time soon; however, the shake-up is a clear indication that Samsung's top brass don't want to see another phone that is just a slight variation on the one before it.
According to a statement Samsung sent to Reuters, Chang offered to resign from his post. The company has chosen to simply reassign him. The statement reads:
"The realignment will enable Chang to focus more on his role as head of the Design Strategy Team, the company's corporate design center which is responsible for long-term design strategy across all of Samsung's businesses, including Mobile Communications."source: Reuters
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.