News by Andrew Kameka on Wednesday April 30, 2014.
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Hulu has announced a new programming change is coming to its streaming television and movie service. Though it currently requires that anyone wishing to watch videos on a smartphone or tablet subscribe to a monthly Hulu Plus plan, Hulu will introduce a limited ad-supported option later this year. At its upfront presentation to advertisers, Hulu announced that it is releasing more original programming, including the show Deadbeats that's slated to return for a second season, and launching a revised iPhone app. It also revealed the new ad model in a blog post announcing other changes, writing:
"That is why this summer, we will begin delivering a selection of ad-supported full TV episodes on mobile devices -- for free. (Until now, viewers have been able to access Hulu's free service only on the desktop). With our re-imagining of mobile viewing, we want you, our viewers, to have more access to the content you love, right at your fingertips"
The promise to ad a "selection" of full TV episodes sponsored by ads means that Hulu will not make its full catalog available for free. Though some episodes may be available for customers willing to sit through more ads, anyone wanting to get the full range of Hulu on a smartphone or tablet will have to sign-up for Hulu Plus.source: Hulu
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.