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Microsoft set to phase out Nokia brand in favor of yet to be chosen name


News by Andrew Kameka on Monday April 28, 2014.

industry news · andrew kameka

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The end of Nokia's name is nigh. We knew that was set to happen when Microsoft announced that it had obtained a 10-year license to use the Nokia name in smartphones as part of its $7.2 billion purchase, but Microsoft seems set on making the end of Nokia as a smartphone brand arrive much sooner than that. Microsoft has taken over Nokia's social media accounts and today posted an interesting advertisement touting Microsoft as part of the Lumia products.

If there was any doubt that Microsoft is moving quickly to put its stamp on the new relationship, former Nokia CEO and current head of the devices division, clarified in an online Q&A earlier today. When asked about rumors of rebranding to Microsoft Mobile, Elop said:

Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.

A new name is on tap for Microsoft's mobile efforts, but Microsoft Mobile is not the name going forward. It will be interesting to see what the company chooses.

source: Nokia

 
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Andrew Kameka
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.

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