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HTC design lead is departing the company


News by Andrew Kameka on Friday April 25, 2014.

industry news · andrew kameka

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HTC is losing one of the key forces involved in its heralded design team. Scott Croyle will vacate his position as the head of HTC's industrial design and user experience teams in order to "pursue his own projects," The Verge reports. Croyle has been in charge of the people who have designed several acclaimed devices, including the HTC One series. Despite that critical praise, HTC's sales have slumped because of shortages and poor advertising campaigns. With HTC finally pledging to fix the communicative and logistics side of its business, losing the man who spearheaded design efforts seems to be a disappointing turn of events.

The silver lining is that Croyle will stay on as a consultant for HTC during a transitioning period. The Verge reports that he is likely to be succeeded by underling Jonah Becker. Drew Bamford, the man tasked with the Sense UI, has been confirmed to take on the additional role as a creative lead for new products. The lead singer might be departing, but the band remains mostly in tact.

source: The Verge

 
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Andrew Kameka
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.

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