News by Andrew Kameka on Wednesday April 23, 2014.
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Xiaomi isn't the easiest name to spell or pronounce for people outside of China (It's pronounced show-me with an emphasis on the "owww" sound in the first syllable). That's why Xiaomi yesterday revealed Mi.com as a new domain that's easier for the rest of the world to spell and visit. It's also the first step of the company's planned global expansion later this year.
Former Google Android VP Hugo Barra was hired by Xiaomi last year to head international expansion plans. Very little has come from those efforts aside from expanding to neighboring territories of Taiwan and Hong Kong, but it has finally been confirmed that Xiaomi will enter more markets later this year. The first markets will be India, Indonesia, Thailand, Malaysia, Vietnam, and the Philippines. Then will be Russia, Turkey, Brazil, and Mexico.
It was expected that Xiaomi might more aggressively pursue larger western markets like the US and UK, but it appears that the company's pace has slowed and it will focus more on developing markets where the mix of midrange to high-specs and low costs offer more opportunities.source: The Next Web
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.