Product Launch by Andrew Kameka on Wednesday April 23, 2014.
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It's the One. No, not that One, the other One from the company called OnePlus. Formed by a former Oppo employee, the newly announced OnePlus One has a confusing name, but nothing is more confusing than the device having specifications on par with any device yet costing half as much.
The OnePlus One is a "Flagship Killer" that can go spec-for-spec with any handset. It has a 5.5-inch IPS display with a 1080p HD resolution and Gorilla Glass 3 protection. With a 2.5GHZ quad-core processor (Qualcomm Snapdragon 801) and 3GB of RAM, it's all but guaranteed to have blistering speed. The 3,100 mAh battery ensures long battery life, the 13-megapixel Sony Exmor sensor takes good photos and records 4K video, and the 5-megapixel front camera takes large selfies. Stereo speakers are at the bottom of the device and promise loud sound.
More impressive than any of these features is the fact that OnePlus will sell the device for only $299 in the US (269 euros in Europe). Upgrading the storage from 16GB to 64GB will increase the cost to $349 or 299 euros. The One has all the markings of a flagship device except price, which is shocking considering that it's an upstart company relying on Oppo to manufacture the device. Even with Google and handset partners cutting corners and taking less money for the Nexus series, those devices still cost $50 more than a One.
OnePlus is making the price an even greater surprise when factoring in the exterior of the device. The One is made of a magnesium frame but has a replaceable back plate made of cashew that has been texturized to be incredibly smooth like silk. The back can also be replaced with bamboo or wood treatments, Kevlar, and denim.
A specialized version of CyanogenMod called CM 11S powers the software on the OnePlus. The software introduces more tweaks from the already custom build of Android 4.4, including gestures for launching apps and a theme engine to let users easily swap out icons and theme packs.
The OnePlus One goes on sale soon, but the only way to purchase the device is to win a contest and receive an invite or receive an invite from a contest winner. It's a bizarre promotional tool that creates scarcity and forces exclusivity, but if someone wants the self-proclaimed "Flagship killer" any time soon, playing those silly games is the only way.
- Dimensions 152.9 x 75.9 x 8.9mm
- Weight: 162g (5.71 ounces)
- 2.5 GHz quad-core processor (Qualcomm Snapdragon 801)
- Adreno 330 GPU, 578 MHz
- 3GB RAM, 16/64 GB internal storage
- 5.5-inch IPS display w/ Gorilla Glass 3
- 1080p HD resolution (401 ppi)
- 13-megapixel camera with 6 lenses, f/2.0 aperture, Dual LED flash, and 4K video recording
- 5-megapixel front-facing camera
- GSM: 850/900/1800/1900 MHz
- WCDMA: 1/2/4/5/8
- LTE: 1/3/4/7/17/38/40
- Bluetooth 4.1, NFC, Dual-band Wi-Fi 2.4/5G 802.11 b/g/n/ac
- Stereo speakers, tri-microphone for noise cancellation
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.