News by Andrew Kameka on Friday April 18, 2014.
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HTC has made some big changes in its approach to smartphone photography, and the company is working on even bigger ones to introduce in the next couple of years. While HTC's strategy has so far been to increase the size of its sensor's pixels to create an "ultrapixel" image, the company is focusing on building a smartphone with an optical zoom lens.
Symon Whitehorn, an HTC camera engineer, states that his company will eventually release a smartphone with an optical zoom lens. Whitehorn says that getting higher quality zoom is necessary for smartphones to truly reach the point that they are better than dedicated cameras, and he expects that to happen in the near future. Speaking with Vodafone UK, Whitehorn said:
"Optical zooming in a smartphone is not too far off at all for HTC. I can't give too much away, but within 12-18 months we'll see huge advances in phone optics...Everyone wants optical zooming, and that's on the horizon. We?re trying to match the performance of dedicated cameras where one piece of glass inside it costs £3000 alone. We're never going to match that in the short term but we are getting towards those effects."
HTC would not be the first company to introduce optical zoom in a smartphone. Multiple vendors have launched such phone in Japan, and the Samsung Galaxy Zoom line remains the most recognizable lens in the west. However, Whitehorn argues that these solutions need to be refined, and that's what HTC is hoping to do in future models.source: Vodafone, via: Engadget
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.