News by Andrew Kameka on Wednesday April 02, 2014.
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BlackBerry has decided to end its professional relationship with T-Mobile US because the strategies of two companies no longer align, according to a note from CEO John Chen. BlackBerry and T-Mobile have been on the rocks lately because of an ill-fated marketing stunt that upset BlackBerry loyalists and its CEO, and BlackBerry has decided not to renew its licensing agreement that expires April 25, 2014. The move affects only T-Mobile US.
Chen issued the following statement to explain BlackBerry's decision to no longer work with T-Mobile:
?BlackBerry has had a positive relationship with T-Mobile for many years. Regretfully, at this time, our strategies are not complementary and we must act in the best interest of our BlackBerry customers. We hope to work with T-Mobile again in the future when our business strategies are aligned. We are deeply grateful to our loyal BlackBerry customers and will do everything in our power to provide continued support with your existing carrier or ensure a smooth transition to our other carrier partners."
Current BlackBerry customers will not see any change. BlackBerry says it plans to continue customer support options for existing customers, meaning updates should still be available in the future. However, customers looking to upgrade to a new BlackBerry phone will likely have to switch carriers or purchase an unlocked phone that might be compatible with T-Mobile's network. T-Mobile will not sell new devices that BlackBerry releases.
Andrew is based in Miami, Florida.