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Moto G and LG G2 are just what their companies needed based on Kantar report

News by Andrew Kameka on Monday March 31, 2014.

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Motorola and LG entered 2013 far behind industry leader Samsung, but both companies were more concerned with improving the sales results of their own products rather than closing the gap. The Moto G and LG G2 apparently fit the bill as both companies saw significant progress in market share, according to a new report from Kantar Worldpanel.

In the first half of 2013, Motorola's presence in the UK was "almost nothing," according to Kantar's Dominic Sunnebo, but the Moto G helped the company capture 6 percent of sales in the British market. The strength of Motorola was seen mostly in young customers between the ages of 16 and 24. Those customers wanted a low-cost phone but still wanted to be able to access many of the same apps people with high-end phones use, so the Moto G rose in popularity at the expense of entry level phones from Samsung and Nokia.

LG had a similar resurgence but at the opposite end of the spectrum. LG's sales have traditionally been in the midrange market in the US, but the LG G2 outsold the cheaper Optimus phones. The G2 marked the first time in the Android era that LG had a solid hit bearing its own brand and earning consumer satisfaction ratings higher than the competition. The G2 had a 9.2 out of 10 recommendation score, above the Apple iPhone at 9.1, and Samsung Galaxy Note 3 at 9.0.

Other year-over-year figures from the Kantar report include:

- Android dropped from 92 percent to 88 percent of sales in Spain. iOS went up 1.8 percentage points and Windows Phone went up 3.9 points.

- iOS dropped 9 percentage points in Italy, 6.5 points in China, 4.9 points in the US, 3.5 points in Germany, and 2 points in France. It went up 3.1 points in the UK.

- Android remains the leading OS within the Top 5 EU markets, holding 68.9 percent of all sales. BlackBerry averaged a 1.3 point drop, iOS a 2.1 points drop, and Windows Phone a 3.4 point increase

- Windows Phone saw increases in every tracked market except China. The company has gone from being irrelevant in Spain to getting nearly 5 percent of sales. Though the gains have been modest and driven by low-end Lumias, the increasing profile of the OS is an encouraging sign for Microsoft.

source: Kantar

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Andrew Kameka
Andrew is based in Miami, Florida.

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