News by Andrew Kameka on Thursday March 27, 2014.
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Amazon has long been rumored to be working on a set-top box that would connect its service to televisions, but the company may be focused on launching an ad-supported TV and music streaming service. Earlier today, Amazon sent out invites for an upcoming event that will feature "An update on our video business." Early suggestions were that this would probably be the long-delayed set-top box that Amazon has been developing. The Wall Street Journal has since published a report suggesting that whatever is announced next week may eventually have a new streaming service to deliver content.
The WSJ reports that Amazon is preparing a free, ad-supporting platform that would show original TV programming, licensed content, and music videos. The project would be an extension of Amazon's original content created last year, like the political comedy Alphas, that was seen by Amazon Prime subscribers.
According to the report, Amazon would use original programming as a way to sell ads, which is a more traditional way of earning money through entertainment programming. The program could launch in the coming months. As for the TV accessory set to launch next week, Hulu, Netflix, and other apps found on streaming platforms are expected to be included in addition to whatever Amazon services are offered.source: Wall Street Journal
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.