News by Andrew Kameka on Tuesday March 25, 2014.
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Sony has revealed that it will not change its smartwatch strategy in light of the recent announcement of Android Wear, Google's wearable-specific version of Android. Instead, Sony will continue to use its own Smartwatch platform that is also built on Android but hasn't caught fire in the consumer market.
Since Sony introduced its first Android-based wearable product in 2012, the company has released a follow-up product that is compatible with multiple Android smartphones. Though HTC, LG, and Motorola have all confirmed plans to support Android Wear, Sony says it will instead continue the work that it has put into its existing platform. Ravi Nookala, head of Sony Mobile US, told CNET, "We've already invested time and resources on this platform, and we will continue in that direction."
It might seem strange that Sony would pass up the opportunity to use Wear. Even Samsung, which has its own Tizen smartwatch strategy, has also confirmed plans to support it. However, Sony doesn't want to divert attention from its strategy and believes that continuing the work on apps already built for its SmartWatch and SmartBand activity tracker is the way to go. Android Wear is still an unproven venture, so perhaps Sony doesn't want to start over and risk losing momentum gained by existing projects.source: CNET
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.