News by Andrew Kameka on Monday January 20, 2014.
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Verizon Edge was introduced in response to T-Mobile JUMP as a way for customers to gain a faster path to upgrading their phone. Verizon is now making the process faster by cutting the waiting period from six months to 30 days. Verizon has altered its policies so that customers can get a phone as soon as a month after they purchase a new one; however, it will not be cheap. Edge plans require that at least 50 percent of the cost of a phone is paid before someone can upgrade to a new device. Factor in the additional monthly payments of having a Verizon Edge plan, which offers no discounts on monthly service charges, and the costs of getting a new phone are worse than if buying a standard two-year agreement on Verizon.
As it always has been, Edge only makes the slightest bit of sense if a customer knows he or she will upgrade often and doesn't wish to pay full retail price for a phone. Verizon has made it so those customers now have an extra out in case they purchase a phone and soon discover that an even better phone becomes available before their six month waiting period ends. It's designed to increase flexibility, not value.
Verizon tells CNET that this is just a promotion rather than a complete policy change; however, it has not set an end date for the promotion. It's possible that Verizon will keep the 30-day waiting period open for several weeks if it proves popular.source: Verizon Wireless, via: CNET
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.