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There were more iPhones than Galaxy handsets in the US in 2013


News by Andrew Kameka on Thursday January 16, 2014.

industry news · andrew kameka

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Ownership of Apple smartphones among US consumers was higher than any other company in the fourth quarter of 2013. Market research firm NPD has issued a report stating Apple had 42 percent of the US market, higher than Samsung's reported 26 percent. Apple raised its presence from 35 percent during the same period in 2012, compared to Samsung's 22 percent reported in 2012. The popularity of the iPhone 5s propelled Apple to the top spot.

While Samsung may have seen only a small gain in 2013, it was better than most could say. Motorola, HTC, and BlackBerry all saw a drop in their market share. LG was the only other company on NPD's report to increase its ownership share.

NPD also notes that overall smartphone usage is up. Consumers in the US transferred 6.6 GB per month, up from 5.5 GB reported during the same period last year. The primary reason for the increase was an uptick in streaming media services. Now that more people are using their phones to stream videos and music, data consumption has gone up on average. Pandora, iHeartradio, Spotify, TuneIn, and Slacker were the most popular streaming music apps (in that order) in Q4 2013. Google Play Music, iTunes Radio, and Beats Music may push those downloads higher.

source: NPD Group, via: TNW

 
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Andrew Kameka
Andrew is based in Miami, Florida.

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