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Beats Music partners with AT&T to launch family plans for Spotify competitor

News by Andrew Kameka on Monday January 13, 2014.

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Beats Music, the music streaming service started by the company that makes those expensive headphones, has a unique plan to compete with Spotify and other music services - offer family plans that are barely more expensive than individual plans. AT&T has announced that it will be the exclusive provider of a new family plan that lets customers have personalized listening experiences but still pay a small fee.

Anyone will be able to sign-up for a $9.99 per month personal account with Beats Music that includes streaming for up to 20 million songs on Android, iOS, Windows, or the web. Customers who have an AT&T Family plan will be able to sign-up for a $14.99 monthly plan that grants the same access to 5 people on up to 10 devices. Though the account is shared at a low price, each individual has a personal profile that fits his or her music tastes. While Dad listens to his classic rock on his smartphone and tablet, his playlists and song history will be separate from his daughter's phone that is full of current pop songs.

Beats also plans to compete with other music streaming services by offering curated playlists. Rather than rely solely on algorithms to group songs, hired "music experts" will program some lists to pair songs that fit the right "mood or a specific moment."

Beats Music launches January 21 and the AT&T plans launch January 24. A free 7-day trial will be available but AT&T customers get a 90-day trial before having to pay their monthly subscription plan.

source: AT&T, via: The Verge

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Andrew Kameka
Andrew is based in Miami, Florida.

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