News by Andrew Kameka on Wednesday January 08, 2014.
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When its CEO isn't busy getting kicked out of AT&T parties here at CES, T-Mobile is busy drafting ways that it can compete with its bigger rivals. The latest plan is to have customers trade-in their existing devices and have their early termination fees paid when trading-in a device.
T-Mobile is expected to confirm the announcement in a few hours, but ads for the promotion have already appeared online. Droid-Life spotted the ads and was able to confirm that the rumored ETF reimbursement plan is what T-Mobile will announce in its press conference later today. In an effort to lure customers away from AT&T, Verizon, and Sprint, T-Mobile will pay the ETF for leaving carriers. However, the deal requires that subscribers on family plans switch and hand over their current devices.
For customers who are early into their contracts and have phones with resell values below their ETF ($200 to $350 depending on carrier and contract length), it might make sense. Subscribers with more expensive phones could probably fetch more money on Gazelle or eBay. T-Mobile will fill in the blanks of the deal later today, but early signs point to this being a way to minimize the impact of headaches when switching devices, but it won't always make the most economic sense.source: Droid-Life
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.