News by Andrew Kameka on Monday December 23, 2013.
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Troubled smartphone vendor and enterprise service provider BlackBerry has announced that it will not host its signature event, BlackBerry Live, next year. So how will developers, buyers, and other participants in the BlackBerry ecosystem connect? There's a plan for that as well.
Instead of staging a big conference like the annual BlackBerry Live event, BlackBerry will focus its efforts on being at more smaller events that allow for targeting specific audiences. Rather than try to bring people to its big tent, the company will spread out and bring its tent to others. BlackBerry will be a presence at trade shows and business summits as it always has, but the days of large-scale events spearheaded by the company appear to be over.
BlackBerry has posted a list of the places it will be in 2014, and the page will be updated as more events are added to the calendar. Donny Halliwell, editor of the official BlackBerry business blog, explains the rationale for the change with this statement:
"We've taken a look at how to best meet our goals with BlackBerry events, and today we're announcing that we will not be hosting a BlackBerry Live conference in 2014. Instead, we're planning to continue with an engaging lineup of smaller, targeted events taking place all around the world over the next 12 months. These events are designed with a greater focus on the specific business, developer, and partner audiences, and will allow you to get the most out of your attendance."source: BlackBerry
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.