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Samsung merging mobile and camera departments to create better products

News by Andrew Kameka on Friday December 13, 2013.

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Is the Samsung Galaxy Camera a mobile product or a camera? What about the Galaxy NX? The distinction between the two is hard to gauge, but Samsung has plans to remove those lines rather than blur them. According to new reports, Samsung is going to merge its smartphone and camera units in effort to "create synergies" between the two product types.

ET News reports that Samsung has decided to convert the Digital Imaging Business Division into a DIB Team within the Wireless Business Division. The department that once managed cameras will now report to the more successful smartphone and tablet division in order to utilize the marketing and consumer knowledge that have helped the Galaxy devices increase popularity. The reshuffling may also benefit the mobile team because it could lead to better interaction and ideas for cameras in mobile devices, or more practical implementations of camera/smartphone hybrids like the Galaxy S4 Zoom and Galaxy NX.

An unnamed Samsung spokesperson was quoted as saying:

"We will transplant the brand, sales networks, software competency and manufacturing competitiveness of the Wireless Business Division into the Camera Business Division, and integrate the technical know-how of the two business divisions into competency for differentiating our smartphones."

In other words, look for Samsung smartphones to have better cameras and expect Samsung cameras to be marketed in different ways. No disrespect to the former camera division, but the promise of better photos in the smartphones that people use everyday appears to be the bigger deal.

source: ET News, via: BGR

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Andrew Kameka
Andrew is based in Miami, Florida.

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