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iPhone attracting more converts as Windows Phone now accounts for 1 out of 10 of phones

News by Andrew Kameka on Monday December 02, 2013.

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The sale of the Apple iPhone 5s and 5c has helped Apple iOS attract new customers from other operating systems, but more surprising than that predictable uptick is the continued rise of Windows Phone 8. Kantar Worldpanel has released its latest statistics that reveal that Windows recently accounts for 10.2 percent of European smartphone sales. That's more than double the 4.8 percent reported during the same period last year. The success of low cost devices like the Lumia 520 series has helped accelerate the growth of the OS in the top five European markets (Germany, UK, France, Spain, Italy).

Android remains the most successful operating system in Europe, dominating the market with 70.9 percent to the 15.8 reported for iOS. US market share has also dropped from 47.2 to 40.8 percent.

However, Apple's month-over-month market share increased after the release of the iPhone 5s and 5c, so the three-month period ending October 2013 doesn't reflect the full weight of sales. Apple also saw big gains in Japan, where iOS captured 61 percent of recent sales. Kantar states the recent iOS devices have done little to improve Apple's position in Europe, but it has helped in other ways. Kantar Insight Director Dominic Sunnebo explains:

"The good news for Apple is that this wider appeal is attracting significant switching from competitors. Almost half of iPhone 5C owners switched from competitor brands, particularly Samsung and LG, compared with 80% of 5S owners who upgraded from a previous iPhone model."

source: Kantar Worldpanel

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Andrew Kameka
Andrew is based in Miami, Florida.

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