Product Launch by Andrew Kameka on Wednesday November 13, 2013.
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The Moto X might not be the most powerful device on the market, but it is still a good phone because of its features. Motorola hopes people will feel the same way about the Moto G, a similar device with even weaker specs and a much lower price tag. The aim was to create a low-cost phone that can be more successful in the developing world. "We think the industry should deliver more value for the consumers dollar," Motorola CEO Dennis Woodside said moment before introducing the Moto G.
The Moto G is a dual-SIM smartphone that has "today's technology at a third of the price" for devices like the Apple iPhone and Samsung Galaxy S 4. The phone has a 4.5-inch 720p display, a 1.2 GHz quad-core processor (Qualcomm Snapdragon 400), and 1 GB of RAM. Storage options include 8GB or 16GB. A 5-megapixel rear camera handles photo-taking capabilities and 720p HD video recording.
Lower specs will obviously not set the world ablaze at a time when devices routinely have 1080p HD screens, but Motorola contends it can still deliver a good experience despite those shortcomings. Motorola contends that because it runs a simple build of Android 4.3 and optimizes the software, it's capable of outperforming the high-end devices like the Galaxy S4 on basic tasks like launching the phone or opening the browser. An update to Android 4.4 KitKat is anticipated by January.
Moto G also supports replaceable backplates and flip cover cases of varying colors. Motorola will begin selling the Moto G today in Brazil and several markets in Europe. The phone is currently on sale SIM-free for EU 134.95 (US $181). When the phone goes on sale in the US early next year, it will cost just $179 (8GB) or $199 (16GB). India, Middle East, and more of Asia will be available around the same time.
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.