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Sony's rising smartphone sales are the silver lining of quarterly reports

News by Andrew Kameka on Thursday October 31, 2013.

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Japanese conglomerate Sony reported that it lost 19.3 billion yen (US $197 million) during the second quarter of its fiscal 2013. Losses increased in multiple units, but smartphone sales continue to trend upward. The "significant increase in sales of smartphones," at Sony helped counter the disappointment of slumping performance for its movie division.

In the three-month period ending on September 30, Sony sold 10 million smartphones, an increase from the 8.8 million sold during the same period last year. If Sony manages to continue its good fortune next quarter and sell at least 10.7 million smartphones, it would be the third consecutive sales period that Sony increases sales by two million year-over-year.

Sony's strategy of concentrating its efforts in Europe and Japan appears to be paying off for immediate gains. The company revealed earlier this month that it would like to grow its business in the US and China, but it must first focus on the markets that are most profitable. Perhaps continued success at home and in Europe might make Sony feel more comfortable about ramping up efforts in the world?s two largest smartphone markets next year.

source: Sony

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Andrew Kameka
Andrew is based in Miami, Florida.

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