News by Andrew Kameka on Thursday October 24, 2013.
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The number of smartphones that LG shipped in the last three months is down compared to how many the company peddled last year, but the manufacturer has plans to finish the year strong with its flagship product. LG today released its third quarter earnings and the Korean manufacturer reported smartphone shipments of 12 million, down from the 14.4 million shipped during the same period last year. Despite that change in the number of phones, LG managed to increase revenues 24 percent compared to last year.
LG says its profitability was affected by increased competition and higher marketing investments. Increased marketing is a necessary change for LG to compete with the likes of Samsung, which spends billions on advertisement each year. LG plans to promote its G2 smartphone to ensure that it has better news to report at the conclusion of the fourth quarter.
As stated in our LG G2 review, the G2 is a very good phone with a solid camera, very powerful CPU and GPU, and one of the best smartphone displays available. The device is less compelling on a software level, but still has its strong suits. LG says that it will focus more on the higher end devices like the G2 rather than its less profitable 3G handsets. HTC tried something similar and struggled, but LG has deeper pockets and may be able to continue its run of strong revenues in the mobile division.source: LG
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.