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Rogers changes mind, will sell BlackBerry Z30

News by Andrew Kameka on Thursday October 10, 2013.

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Despite originally claiming that it would not sell the BlackBerry Z30 because of a belief that customers would be perfectly happy purchasing one of its existing BlackBerry 10 devices, Canadian carrier Rogers has reversed course and decided to stock the latest BlackBerry device. Rogers confirmed last week that its absence from the list of carriers planning to support the Z30 was no accident. Though it has been a longtime partner of BlackBerry and participated in the launch of the ill-fated Z10, Canada's largest carrier elected not to offer a new smartphone.

An outcry from the very customers that Rogers claimed would be happy with a BlackBerry Z10 or Q10 forced the carrier to reconsider. Following "customers' feedback and excitement about the device," Rogers issued the following statement:

"We have a longstanding partnership with Blackberry and continue to be big supporters of the company and their products. Rogers will be making the device available online, through our national reservation system and directly to our business to business customers. We're pleased to add the new Z30 to our roster of Blackberry smartphones, which includes the Z10, Q10 and Q5."

The fast response will mean that Canadian customers no longer have to consider obtaining a BlackBerry Z30 from rival networks like Bell, TELUS, or Sasktel. Rogers will not give the Z30 shelf space in its retail locations, an important way to attract customers, but it will give BlackBerry enthusiasts an avenue to purchase the device online.

source: MobileSyrup

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Andrew Kameka
Andrew is based in Miami, Florida.

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