News by Andrew Kameka on Monday October 07, 2013.
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Smart watches are not new. The practicality of the connected wearables have a relatively short history, but the concept and dream of being able to communicate with a wrist watch has been a staple of science fiction and entertainment for decades. Samsung is harking back to that history to promote its Galaxy Gear smart watch.
Samsung recently began airing a commercial for the Galaxy Gear that's all about remembering how people once envisioned the smart watch to perform. A series of watches from classic shows like Dick Tracy, The Jetsons, and Star Trek appear on screen as a reminder of what it would be like to have a phone conversation through a wrist watch. Every child wanted to be Dick Tracy or Captain Kirk at some point, and a small part of their seemingly unbelievable lifestyle has finally been realized through a gadget.
Of course, that's an awfully ambitious sell for Samsung to make for a product that has gotten fairly poor reviews. The early rounds of Galaxy Gear reviews find it to be a flawed and rushed device. Samsung is trying to communicate to consumers that there's more to appreciate about the Galaxy Gear, a device that's "a long time coming" and the next logical step into a future we've only dreamed up in television shows. The watch probably won't live up to that hard sell, but the commercial is an interesting way of trying to convince consumers.
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.