News by Andrew Kameka on Thursday October 03, 2013.
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Instagram, the photo-sharing app that Facebook acquired for $1 billion, will soon attempt to make money by displaying photo and video advertisements from brands in each member's photo stream. The move has been expected for a long time as the most obvious way for Facebook to recoup the money that it spent to takeover Instagram in 2011. Following Facebook's revelation last month that it plans to introduce auto-playing video ads in its mobile apps, today's news makes perfect sense.
According to Instagram's announcement of its plans to transition the app into a "growing business," users will not be inundated with photos and videos from Wendy's or Pepsi mysteriously popping up in every other post. The unattributed post states:
"In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you're in the United States. Seeing photos and videos from brands you don't follow will be new, so we?ll start slow. We'll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community."
Instagram claims that it will attempt to avoid making ads feel intrusive and will focus on making the ads feel as native as possible. Members will have the option to hide advertisements that they do not like and "provide feedback about what didn't feel right." Though not explicitly stated, it's likely that Instagram will use that information to try and build profiles on what users prefer to see so it can deliver more targeted and relevant ads. The company plans to share more details once the advertisements begin appearing on Instagram.source: Instagram
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.