Product Launch by Andrew Kameka on Wednesday September 18, 2013.
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The BlackBerry Z30 has appeared in several leaked photos and rumor reports as the BlackBerry A30, so the company formerly known as RIM has chosen today as the day to officially announce its first BB 10 device with a 5-inch display. The Z30 is BlackBerry's second attempt at an all-touchscreen device following the Z10 released earlier this year. The Z30 makes some considerable upgrades to that smartphone, starting with its 5-inch, 720p Super AMOLED screen.
BlackBerry also boosts performance by giving the Z30 a 1.7 GHz dual-core processor with quad-core graphics, 2GB of RAM, and a 2,880 mAh battery. The new specifications should help make this the fastest and longest-lasting BlackBerry 10 handset to date. It will also be the first to ship with BlackBerry OS 10.2. Other specs include 16GB of storage, a microSD slot, an 8-megapixel camera, a 2-megapixel front camera, Bluetooth 4.0, dual-band Wi-Fi a/b/g/n 2.4/5 GHz, and 4G LTE connectivity. The device measures 140.7 x 72 x 9.4mm (5.54in x 2.83 x 0.37in) and weighs 170g (5.99 oz).
Carriers in the UK and Middle East will begin selling the Z30 next week. Release details for North America will not arrive until carriers announce price and availability information at the start of the holiday shopping season. The Z30 has some of the specifications that might attract a wider audience of buyers looking for bigger phones, but it will arrive at a challenging time for BlackBerry, which hasn't had many silver linings this year. Perhaps the silver-lined and glass-woven BlackBerry Z30 will provide a touch of good news once it is released.
Andrew is based in Miami, Florida.