News by Andrew Kameka on Thursday August 22, 2013.
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Apple has quietly been scooping mapping services in order to improve its iOS Maps, which has been dogged since its debut and improved over time, and the company has apparently added another firm to its portfolio. Former Wall Street Journal reporter Jessica Lessin writes that Apple has acquired Embark, a small company that develops iPhone and Android apps that offer public transit guides in large cities.
Embark is the third mapping app Apple has acquired this summer, following purchases of HopStop and Locationary in order to improve the quality of its map application for iOS. Maps has faced criticism since its debut because of frequent reports of misplaced locations, poor imagery, and a lack of transit directions. Apple has aggressively sought to rectify those problems, and HopStop and Embark will be part of the solution for improving transit data directions, something currently not available in Maps.
According to Jessica Lessin, Apple will "directly integrate Embark's technology into Apple Maps." For an early preview of what that entails, download the Embark app for iOS to see a public transit photo map and get directions within select cities using subway or train lines. The Embark Android app is no longer available.source: Jessica Lessin
Andrew is based in Miami, Florida.