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Moto X Moto Maker: my custom phone is beautiful but ugly for all the wrong reasons

Editorial by Andrew Kameka on Thursday August 22, 2013.

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Moto X made with Moto Maker
Moto X made with Moto Maker

My Moto X has finally arrived. When I saw "My," I mean it because the phone was designed by me. I built a device using the Moto Maker website to personalize a Moto X, and it's beautiful. My Moto X is also designed in a way that made me momentarily hate it.

To be clear, there's nothing wrong with the Moto X itself. I've already stated in my review of the device that it is the perfect size for a smartphone, performs solidly for my daily activities, and is as close to stock Android as someone can get without purchasing a Nexus device. The Moto Maker edition of the phone maintains all of those features. It's even better because the metallic yellow accents for the button and camera ring pop beautifully along with crimson back of the device. The texture has a barely noticeable smoother feel than the original Moto X review unit that I borrowed from Motorola, so everything that I like about the phone is present.

So, what's the problem? Everyone thinks this is a "Redskins phone" and I am not a Redskins fan. This isn't what I envisioned when I did my Moto Maker guided tour video.

Despite my original intention to create a blue phone with the words "Summer Is Coming" in reference to my Game of Thrones fandom, my indecisiveness made me start over and create a Lannister-themed phone with crimson and gold. I bounced around a few references to my favorite character, Tyrion, but ultimately settled on "All Debts Paid." It was silly but I wanted something unique. I submitted my order and thought that would be the end of it. Then Motorola revealed that a problem with its engraving process led the company to cancel the printing for the launch of Moto Maker until it could ensure that the process was more reliable and produced better results.

Moto X made with Moto Maker
Moto X made with Moto Maker

The absence of my Thrones message on the back of the device quickly led my online friends to ask, "Redskins colors?" As a lifelong New York Giants fan, I was mortified to think that I was somehow endorsing a division rival. Then a friend asked me if it they were Florida State University colors and I realized that I messed up. I built a phone that looked great on-screen without considering how it would look in the real world. There are two lessons to take away from this: 1) don't overthink the Moto Maker process and (2) don't be a Redskins fan (just kidding).

Thankfully, the phone still looks great and I'm going to stick with it. I still like the color scheme and the unintended endorsement of another team is not serious enough to make me dislike the phone forever.

It's also important to note that Motorola guarantees satisfaction. If a Moto Maker device is created and doesn't meet the expectations when seen in person like I experienced, Motorola will let customers return the device and start over. Californians have up to 30 days to return the device but anyone in any of the other 49 states has 14 days to make a return. Customers will have to pay for the cost of shipping the returned device, but a Lannis... I mean, a customer always pays his debts. You can still get the right Moto X one way or another.

Moto X made with Moto Maker
Moto X made with Moto Maker

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About the author

Andrew Kameka
Andrew is based in Miami, Florida.

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