News by Andrew Kameka on Thursday August 22, 2013.
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Microsoft has made a couple of interesting announcements today. In addition to supporting a new deal to use Windows Phone 8 handsets for payments on Delta Air Lines flights, the company revealed a new ad promoting the Nokia Lumia 1020 at the expense of Apple iPhones and Samsung Galaxy Android devices.
The new advertisement for the Lumia 1020 is in the same vein as "The Wedding" ad, Microsoft's first attempt to inject itself into the iPhone vs. Galaxy debate that tends to dominate the majority of purchasing decisions and recommendations in the U.S. The clip trades in the faux pas of excessive cell phone shots during a wedding to the widely-accepted-but-still-just-as-annoying saturation of parents taking photos and videos during a school play. The end of the clip, available to watch below, then tells parents that they can be above it all if they just make the switch to Windows Phone 8 and the Nokia Lumia 1020.
Windows Phone 8 is also raising its profile on airlines by powering Delta Air Line's in-fight purchases. Delta will now sell food, drinks, headsets, and seat upgrades using credit card processors running on a Nokia Lumia 820. AT&T has equipped more than 19,000 flight attendants with Lumia 820 devices that will start appearing on airlines today. Purchases of items on the plane will lead to e-receipts and coupons sent to the buyer. The program will also allow the in-flight team to see passenger info and updates about gate connections.
Microsoft, via: Delta
Andrew is based in Miami, Florida.