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iTunes Radio on iOS7 will launch next month with ads every 15 minutes

News by Andrew Kameka on Wednesday August 21, 2013.

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Apple's iTunes Radio was one of the many changes introduced during the iOS 7 demonstrations at WWDC. Apple would not provide launch details other than to say that iTunes Radio would debut in the fall, but new reports reveal that the launch should happen next month with million-dollar ad campaigns from big brands.

Ad Age reports that iTunes Radio is slated to launch in September, which makes sense considering that iOS 7 and a new Apple iPhone are expected to arrive next month as well. The report also details some interesting details about the structure of how iTunes Radio will handle advertisements.

Ad Age's sources say that Apple has received millions of dollars in commitments from McDonald's, Nissan, Pepsi, and Procter & Gamble to advertise on iTunes Radio. Audio or video ads will play between songs, and ads that takeover an entire screen to showcase banners or interactive content will appear at other points. The audio and video ads will play every 15 minutes.

Aggressive advertising is a common complaint among music listeners and one of the reasons that some Pandora users opt to upgrade to the ad-free premium service Pandora One. Apple will follow Pandora, it's closest competitor and leader of the personal radio industry, and provide an ad-free option. Subscribers to iTunes Match are already able to stream their music collections from the cloud. Those subscribers will get an added perk of being able to stream iTunes Radio without ads at no additional charge.

source: AdAge, via: Business Insider

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Andrew Kameka
Andrew is based in Miami, Florida.

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