News by Andrew Kameka on Thursday August 01, 2013.
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Motorola announced the Moto X today and confirmed the long-running talk about the phone being able to be designed to a user's content - if that user is on AT&T. To be clear, the Moto X is launching on AT&T, Verizon, Sprint, T-Mobile, and U.S. Cellular beginning in August or early September, as noted in our announcement post. However, the greatest strength of the Moto X, the ability to customize its appearance, will only be available to AT&T consumers.
All carriers will offer the black or white models that use a three-source composite weave, but customized colors for the Moto X will be done at a specialty website called Motomaker. Motomaker is a free online customization tool that draws clear inspiration from the NikeID website that lets consumers identify a portion of the device and then change its color. Shoppers can even add their names to the phone's body or create a custom greeting message when turning on the phone. Sadly, these functions will only be available on AT&T. Motorola confirmed the exclusivity at a press briefing I attended earlier today and declined to say why AT&T is the only company supported through Motomaker.
Motorola declined to say why AT&T is the only carrier that can be used to customize a Moto X, but multiple reps onsite said that the company would like to have other companies on board. Those companies will not be available at launch and there's no timetable for if and when other carriers will come on board.
AT&T customers won't have to wait long to pick and choose their phone's colors because Motomaker will launch in a few weeks. The phone won't take long to arrive either. From the moment a consumer submits a custom order for phone colors, accents, and messages to include, it takes only four days to arrive at someone's doorstep. Phones will cost $199 for the 16GB model or $249 for 32GB.
UPDATE: Verizon has confirmed that it will offer Motomaker "later this year" but AT&T is touting its exclusivity, meaning we might not see other carriers on board until the fall or winter.
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.