News by Andrew Kameka on Thursday July 18, 2013.
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Verizon Wireless will follow the T-Mobile Jump and AT&T Next programs that are designed to make it possible for customers to have early upgrades without paying the full cost of a device. Droid-life.com previously leaked that a Verizon Edge program that will let customers pay a monthly fee and then upgrade their smartphones once they have paid at least half the cost of the device.
When asked about plans to follow the trend of introducing a premium club that shortens the time that customers must wait to upgrade their devices, CFO Fran Shammo said:
"Our customers have been asking for another option. Not every customer wants to hyperactively change out their smartphone, but there is a portion of Verizon customer's base that doesn't want to wait a full 24 months to qualify for upgrade."
Like AT&T, Verizon adjusted its policies to force customers to wait the full 24-month length of their contract before upgrading to a new device at a subsidized price. Shammo declined to provide details that would show if VZ Edge is a sensible remedy to that policy change, but the original leak suggests that Verizon Edge launches August 25, so a full announcement should arrive in the next few weeks.
UPDATE: Verizon just officially announced Verizon Edge
Just like AT&T Next, Verizon will divide the cost of a device by 24 monthly payments. Once 6 payments have been made, customers can pay half of the full retail price to get a new phone and reset the cycle. Edge will be available to Share Everything customers starting August 25.source: Verizon , via: GigaOM
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.