News by Andrew Kameka on Thursday June 20, 2013.
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Instagram will graduate from being an app to share photos to one that shares photos and videos. As expected based on rumors that emerged earlier this week, Instagram announced that it will support short video recording to capture moving images as easily as it has still photos.
Video on Instagram will be a new feature that enables recording up to 15-second videos. The app will be able to apply any of the 13 new filters added exclusively for video. When each filter is added, a live playback screen provides a preview that users can select before processing. It also provides the ability to select the first frame viewed as a preview, rather than showing the first frame that plays in the video. Hashtags, locations, sharing to Facebook or Twitter, and captions are all present to maintain the familiar feel of Instagram. The key difference is that a Play icon will appear above the cover image to indicate that it is a video.
Unlike videos on Vine and other services, Instagram video does not loop. It plays the 15-second video with filters once and displays as a photo that users can access. The video recording feature also supports "Cinema," a stabilization feature designed specifically for smartphones. Instagram partnered with unnamed experts to craft a system that greatly reduces stuttering and shakiness without introducing waviness to the enhanced video.
Instagram will update for Android and iOS today. At today's event, Instagram co-founder Kevin Systrom revealed that 130 million people use the app each month. That's a significant jump from the 100 million reported as recently as February. The company expects the number to climb higher now that it has introduced video sharing and the more people will have video as quickly as they have experienced photos within instagram.
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.