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Moto X confirmed by Motorola CEO: made in the USA, sensor-happy, and launching this fall

News by Andrew Kameka on Thursday May 30, 2013.

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The long-running Motorola X Phone rumors were put to bed when Google failed to announce the device at Google I/O 2013. Those rumors can now be resurrected as Motorola CEO Dennis Woodside has confirmed that his company will release an X Phone later this year. We're not likely to get the Earth-moving and ridiculous hardware attributes previously associated with X Phone rumors, but Woodside says that Motorola is developing a unique device that it will call the Moto X.

What makes the Moto X different from other phones? Woodside said that the Moto X will have always on sensors and take advantage of lessons learned from the MOTOACTV watch. The phone will make better use of sensors and be very power-efficient, something Motorola has stressed in its devices and Google as a whole has tried to improve with Android. Woodside downplayed previous suggestions that the Moto X would have flexible or ultra-durable screens. "Those are further off," he told AllThingsD.

At the AllThingsD conference, Woodside acknowledged the Moto X's existence and teased that it's the first in a series of phones that will change the mobile industry. He also said that it would be the first smartphone assembled in the United States. All units sold in the U.S. will be manufactured at a factory in Forth Worth, Texas. Production will begin soon because Motorola plans to release the Moto X this summer.

In a follow-up statement posted to its website, Motorola said:

"There were a few reasons why we decided to do this. There are several business advantages to having our Illinois and California-based designers and engineers much closer to our factory. For instance, we'll be able to iterate on design much faster, create a leaner supply chain, respond much more quickly to purchasing trends and demands, and deliver devices to people here much more quickly. And as a part of Google we're being encouraged to take big bets on things that make a difference.

"We still have a network of global operations, and that won't change. Our global manufacturing partner remains Flextronics and we'll continue to assemble devices locally in China and Brazil. But Flextronics is busy looking for people for the new Fort Worth facility now. If you're interested, we encourage you to check the available positions and apply.

"This is an incredibly exciting time to be in the mobile device industry. Our role in inventing the mobile phone is well known. We're happy to be shaping its future as well."

source: Motorola

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Andrew Kameka
Andrew is based in Miami, Florida.

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