Rumors by Andrew Kameka on Thursday May 09, 2013.
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Waze, the crowdsourced navigation and live traffic-mapping app, could soon fall under the control of Facebook. Israeli newspaper Calcalist reports that the Tel Aviv-based Waze is in talks to sell to Facebook anywhere from $800 million to $1 billion. The two companies have been discussing a possible acquisition for six months, according to Calcalist.
Rumors have previously suggested that Waze might sell to Apple as a way for Apple to improve its much-maligned Maps application bundled in iOS 6. While it would have made natural sense for Apple to acquire Waze, which would have helped increase Maps' accuracy and further integrate data and services from a company Apple contracts to improve Maps, Facebook's desire seems peculiar.
What would Facebook want with a Map app? The answer may lie in Wazeing social; the app has more than 45 million active users who have a constant beacon revealing their location and updating maps to increase accuracy and detail points of interest. A stream of that kind of data and feedback could play well into Facebook's check-in and location services.source: Calcalist (Hebrew), via: Business Insider