News by Andrew Kameka on Monday April 29, 2013.
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Microsoft and Nokia have teamed up to let people know that Android and iPhone aren't the only choices when it comes to picking the best smartphone. A new Windows Phone and Nokia Lumia 920 ad airing on television beginning today tries to communicate that in a way that's over the top and kind of silly.
Forgive the oxymoron, but the new Microsoft ad for the Lumia 920 is probably the smartest dumb commercial broadcast in a long time. The premise of the ad is that a fight breaks out between Android and iPhone owners at a wedding, serving as a real world version of the arguments that frequently take place online. As chaos ensues, two Lumia 920 owners suggest no one would fight if they knew about the Lumia 920.
The Nokia Lumia 920 is so good that if people knew about it, there'd be no need to be so fanatical in the Android vs. iPhone debate. That's obviously not an accurate statement and it overlooks the fact that Windows Phone users are just as defensive and argumentative, if not more, about their favored platform. There would still be arguments, just with the Lumia 920 included. Microsoft writer Michael Stroh even acknowledges this by writing:
"We have our own fans, of course. And while they may be outnumbered (for now), they're no less proud and routinely urge us to do more to get the word out about Windows Phone. So we took a lighthearted approach that underscores a simple, oft-overlooked truth:
There are choices. iPhone and Android aren't the only - or even best - options out there for all smartphone buyers."
The ad will probably be called dumb by many because it spends most of the time showing an argument between Apple and Samsung die-hards, two companies whose products don't need any help getting their message across. It also wrongly paints a picture of Windows Phone users being above the fray. Those are valid arguments, but it could be considered smart because it catches intention with an over-the-top set-up and then injects Windows Phone into the conversation. Getting people to converse about Windows Phone hasn't been easy, and this ad may actually make that happen.source: Microsoft
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.