News by Andrew Kameka on Thursday April 11, 2013.
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Verizon Communications CEO Lowell McAdam may be the person to thank and blame for the large uptick in wireless traffic. Speaking at the National Association of Broadcasters, McAdam claimed that he convinced Steve Jobs to make the iPhone 5 LTE-compatible, and he revealed that delivering video accounts for half of Verizon's traffic.
Fierce Wireless reports that McAdam once had a meeting with deceased Apple CEO Steve Jobs in which he tried to convince Jobs to make the iPhone 5 support Verizon's 4G LTE network. At the time, Verizon was investing billions to rapidly deploy LTE across the United States and its entire smartphone portfolio of newly released devices, except the iPhone, supported the new network. It was imperative for Verizon to convince Jobs to support LTE, and that's what McAdam according to a story he told NAB attendees:
"I was really trying to sell him and he sat there without any reaction. Finally, he said, 'Enough. You had me at 10 Mbps. I know you can stream video at 10 Mbps.' And Apple's next phone was LTE."
McAdam also stated that its wireless network services a lot of video content. Video currently accounts for about 50 percent of Verizon's wireless traffic, and that number could climb to more than 66 percent by 2017. The proliferation of LTE will be an obvious contributor to the rise in mobile video.source: Fierce Wireless
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.