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Nexus 4 coattails provide a smooth ride for LG in UK market, BlackBerry suffers big drop

News by Andrew Kameka on Monday April 01, 2013.

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Google and LG partnered to release the Nexus 4 Android phone last November, and that collaboration is the primary reason that LG saw gains in its share of recent smartphone sales in Great Britain. According to Kantar Worldpanel ComTech, LG's market share in the UK reached 4.3 percent when focusing on sales during the three-month period ending in February 2013. That's up 4 percent compared to the same period last year. LG's success is "almost solely driven by the Google branded Nexus 4," writes Dominic Sunnebo, global consumer insight director at Kantar. Sunnebo said:

"Over the past few months, there have been signs of a more competitive manufacturer dynamic. LG's share of the market has grown by +4% year on year and HTC?s share (9.1%) is beginning to edge up again - its refreshed HTC One X+ and HTC 8S are selling well, confirming its position as the third largest smartphone manufacturer in Great Britain."

BlackBerry had few reasons to smile because its share of the British market fell 11.7 percent. The BlackBerry Z10 was available for only a short month during the sales period, so the demand in the early days of the Z10 release was not enough to reverse a trend of sliding sales for other BlackBerry 7 models. Relief may arrive later rather than sooner, according to Kantar's report. Sunnebo points out that much of BlackBerry's previous success in the UK has been because it had respectable phones for price-conscious consumers. The new Z10 is more of a high-end device, so the company will need time to convert buyers of other platforms or convince new smartphone buyers that the Z10 and BlackBerry 10 are better options than the iPhone or a plethora of options from Android and Windows Phone 8.

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Andrew Kameka
Andrew is based in Miami, Florida.

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